So basically I am throwing a fit right now. As in I am taking after Ivory and kicking and screaming and throwing myself onto the ground. I cannot find one article that PROPERLY goes over HOW TO ADD META TAGS. Sure, they tell you to use keywords and meta tags but where is my instruction manual? I mean, ok I know what a keyword is and I know what a tag is but how do I actually use it? HOW?! It's a how-to right? So how the EFF do I do this? I couldn't find one, probably because it is such a massive topic, so I'm writing it.
I worked for a media company, and sure I did some minor SEO for one of their many websites but the initial hardwork was already done for me. Someone had already come in and added all the keywords. I just had to do it per piece (blog). I don't consider myself an expert by any means but what I love about that phrase is how it translates. I'm being transparent right now in telling you I don't do this for a living, I make no guarantees but really what it means is I have no clue, I just hope this works so don't get your knickers in a twist if it doesn't pan out for you the way I said it *might*.
Unfortunately SEO is a guessing name. It
is trial and error. This could work for you but it won't work for the next joe shmoe that comes along. Or it could work for a while and then Google re-does their algorithm (fancy math mumbo jumbo for the formula that brings up your site and not anothers based on specific parameters). Basically, it keeps changing and we have to keep re-doing our SEO tactics because well, SEO is not only trial and error but it's a massive chess game and basically we're all trying to take home the Benjamins instead of the queen.
So anyways back to these key words and tags. EVERYONE needs to do this, right now. I went over all of my favorite blogs and guess how many had this in their templates? NONE. So get on this right now because you are missing out on so much. Go to your favorite blogs and hit CONTROL + U. Then click CONTROL + F and type in "keywords" if it doesn't show up try looking under "meta" and see if it comes up then. If a string of words separated by commas does not show up this person is missing out completely on one key part of SEO.
I have found this typically of Blogger users. I've also found
a tool for blogger users to generate this SEO code and all you have to do is open up your template and place it in. Copy and paste. BOOM. You're done. It's so simple and I'm trying to wrap my head around why more Blogger users don't have this? It took me about 20 minutes and three searches to find all this information. Surely you have 20 minutes to invest in your blog. If not, why do you even have one?
Instruction Manual:
Part Un (One): So I broke this down into three 5-step parts. Part one is making sure you have meta tags enabled and have a search description within blogger. Many people don't use the "blogger bar" but some do and people can find your blog based on that. But the only way Blogger will know if this person will find your blog interesting is if the description tells them it's similar. For example, if Person A's blog is about make up and your blog is about make up you want Person B looking for a make up blog to go from Person A's blog to your blog correct? Let's help you achieve that goal by enabling meta tags and by putting a good and accurate description of your blog out there.
- Go to Settings
- Then go to Search Preferences
- At the top of the page, enable Meta Tags if it hasn't already been done
- Write up your cute little description for search engines to find.
- Save your changes
Part Deux (Two):
This unfortunately isn't enough. You need keywords or meta tags to help boost your rankings within Google because let's face it Blogger is huge but you want more pieces of the pie than just Blogger. You want people from WordPress, Typepad and all those other platforms as well as those people who don't blog but are looking for informational stuffs that your blog SHOULD have. This is important. Professor Google isn't stupid okay? Google knows when you put "
World Of Warcraft" as a keyword but your website is really about
My Little Pony. It just knows those two things are not even remotely related. It's like God of the internet ok, you can't fool it and if you do it won't be for long. So this is where I show you how to put in meta tags.
- Go to Template
- Click "Back Up/ Restore"
- Download your Template (IMPORTANT!)
- Close this pop-up window
- Click the Edit HTML button.
Part Trois (Three):
Go to: http://seotools.bloggertricks.com/free/online-meta-tags-generator-tool/ and set up your basic stuffs. Insert your website's name, your name, copyright description from the previous step and now comes the hard part, those damn keywords. Initially just write "KEYWORDS" and hit continue since you can add your keywords later. I highlighted my code so you can see where the different entries are and what they look like once filled.
- Make Sure "Expand Widget Templates" is checked.
- Find the line (CTL + F) highlighted yellow.
- Copy the code from Part Deux and paste it DIRECTLY BELOW #2.
- Preview what your blog looks like, if you get an error in the preview DO NOT SAVE as it will mess up your whole template. Fix whatever error it gave you and try again.
- If you see your website and no error from #4 then come back and hit save and you're done!
If you are having problems with keywords, read on my friends.